We are a customer-centric organisation with have a strong business ethos of “serving the people that serve the people”.
All our customers are VIPs in our City and we refer to them as Citizens. Our frontline teams form strong connections with our Citizens and we call them Ambassadors as they convey the essence of our humble, friendly brand in every interaction they have.
Our Mission is simple and focussed: to provide our Pie Citizens with a fast, fresh, filling and friendly meal. We want to be easily accessible as part of our Citizens’ daily lives and always ready to serve them quickly. We know that quality and value is important to our Citizens and we believe they deserve a good deal, so the same pride and care that goes into our quality products, goes into our service. Genuinely caring about our Citizens’ well-being makes us different.
We pride ourselves on a “baker’s dozen” of 13 values that our Frontline Ambassadors, Business Owners, Entrepreneurial Operators, Franchisees, Administrative Support Team, Factory Team and Management all subscribe to and live by.